Group Marketing and Communications Manager – Melbourne

ABOUT THE ORGANISATION
St Vincent’s Private Hospital Melbourne (SVPHM) is a not-for-profit, private Catholic hospital caring for the community for more than 100 years. With over 500 registered beds and more than 1,800 staff across four hospitals located in Fitzroy, East Melbourne, Kew and Werribee, St Vincent’s Private Hospital Melbourne is one of Melbourne’s busiest and biggest acute care hospitals. The major specialities of the hospital include orthopaedics, urology, general surgery, cardiology, obstetrics, gynaecology, reconstructive plastic surgery, ophthalmology, and rehabilitation. Also specialising in ear, nose and throat, oncology and haematology.
This is an exciting opportunity to join a fantastic team in a challenging and rewarding environment.
ABOUT THE ROLE
The Marketing & Communications Manager/Melbourne Private role is a Melbourne Private Hospital Group level role, leading and supporting the marketing and communications needs of the four St Vincent’s Private hospitals in Melbourne – Werribee; East Melbourne; Kew; and Fitzroy.  The purpose of this “hands-on” role is to create marketing and/or communication programs and content that leverage the collective reputation and scale of St Vincent’s Private Hospitals across the Melbourne metropolitan area, and ultimately to promote the St Vincent’s brand as a leading private provider of acute clinical care in Melbourne.  This individual will interact extensively with the leadership teams at each of the private hospitals (including the hospital-specific Business Development Managers) to understand the unique needs of each hospital and translate those into cross-Melbourne Group marketing and/or communications programs or tactics, as is relevant.  A key dependency of this role is that this person works closely with the marketing/communications/GPL roles at each of the Melbourne sites and with the Group marketing team to operationalise campaigns. Like the site-specific marketing & GP Liaison Coordinators at each site, this role would be measured against key KPIs related to reputational improvement and revenue-driving activity (awareness, referrals, and admissions) across the hospitals.
 
ABOUT YOU

• Bachelor or equivalent degree in marketing, communications, health, or related discipline
• Current valid Driver’s License
• Extensive digitally centric marketing experience essential, including hands-on digital channel management, running and measuring digitally centric marketing programs and or communications activities.
• Demonstrated internal and/or communications experience, including significant digital and offline content creation and writing experience.
• Familiarity with CRM and/or email marketing and/or marketing automation systems, Google marketing suite and design production software like photoshop/Illustrator/Indesign are highly desirable.
• Significant experience in websites and social media management (content creation and editing)
• Experience in the marketing of a healthcare service is desirable
• Sales/client service experience with demonstrable success
• Ability to work effectively in a team environment and contribute to overall results

 
WHY WORK FOR SVPHM
Join an organisation where we Serve Something Greater, See Something Greater, and Strive for Something Greater!
St Vincent’s Private Hospital Melbourne values their staff and offer professional advancement in a respectful, collaborative and learning environment. With attractive working conditions and policies that support work/life balance, including flexible work options, discounted gym memberships, the option to purchase additional leave, staff discounts for hospital admissions and salary packaging, you will be part of a high performing team in a workplace where relationships are built on mutual trust and respect.
If you are looking for a role in a true values-based organisation where you can make a significant impact, please click on ‘Apply Now’ to upload your CV and a brief cover letter, stating the role you are applying for using reference SVPtmc0721 or contact Sharyn Gowans at Fisher Leadership on +61 1300 347 437 for further information.