Petalyn Walker is the new Marketing Manager at Strathcona Baptist Girls Grammar

Petalyn Walker is the new Marketing Manager at Strathcona Baptist Girls Grammar. Petalyn is an industrious and creative marketer who is at her best when managing and delivering projects to grow an organisation.  Before joining Strathcona, she held the position of Marketing and Communications Manager with St Catherine’s School, where she was responsible for the complete breadth of marketing activities, including strategy, communications, website management, social medial, public relations, advertising campaign management and overall brand management.  Petalyn was required to understand the school’s customer experience, employee engagement, social responsibility and overall objectives to then align brand and marketing projects to achieve the desired outcomes.  Petalyn developed and executed digital strategies to align the brand with specific target audiences, along with launching the new school website and achieving year-on-year increases in public relations attainment.

Prior to this Petalyn completed a maternity leave contract with Methodist Ladies’ College as the Marketing Coordinator.  In this role Petalyn was responsible for the project management of College marketing collateral, signage and publications, and other visual branding.  During this period Petalyn completed a brand audit and was able to align all departments to the corporate values and image.

Before this Petalyn was the Marketing Manager with Australian Business Academy, only leaving this role to relocate to Melbourne.  Petalyn managed the marketing across three campuses including event management of open days and organising the recruitment and intake of students for the Canberra Campus.  Petalyn’s earlier career included a marketing position with the National Gallery of Australia, and an account/project management position with The Canberra Times.